Effective Date: July 30, 2026
Open Letter Marketing (“Open Letter Marketing,” “OLM,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, create an account, place an order, communicate with us, or use our direct mail and marketing services.
1. Information We Collect
The information we collect depends on how you interact with Open Letter Marketing.
Information You Provide: We may collect your name • Email address • Phone number • Company name and job title • Business, billing, shipping, return, and mailing addresses • Account login information • Order and transaction details • Appointment or consultation requests • Contact form and quote submissions • Marketing preferences • Customer support communications • Mailing lists, artwork, documents, and other uploaded files • Any other information you voluntarily provide.
Order and Account Information: When you place an order or create an account, we may collect information about the products and services you view or purchase • Shopping-cart and checkout activity • Order history • Transaction status • Customer notes • Account preferences • Login and account activity.
Payment Information: Payments are processed through third-party payment providers. Open Letter Marketing does not store complete payment card numbers on its servers.
Information Collected Automatically: When you visit or use our website, we and our service providers may automatically collect your IP address • Browser, device, and operating system information • General geographic region • Pages, products, and services viewed • Website interactions • Referring sources • Cookie identifiers • Analytics and advertising identifiers.
2. Client Mailing Lists and Recipient Data
As part of our direct mail and list-building services, we may receive or process consumer, business, and mailing information that is uploaded by our clients • Obtained from lawful third-party data providers • Collected through client-authorized forms or campaigns • Generated or updated through address verification, change-of-address, suppression, or related data-processing services.
We use this information to prepare, verify, produce, mail, manage, and report on direct mail campaigns. Processing may include address verification • CASS or NCOA processing • Duplicate management • Suppression • Personalization • Campaign reporting • Delivery-related services.
Information provided by a client remains subject to that client’s instructions and applicable agreement with Open Letter Marketing. We do not use a client’s private mailing list to independently market Open Letter Marketing’s services to the people on that list unless the client authorizes us to do so or another lawful basis applies.
Our list-building services may allow clients to license or use lawfully sourced consumer or business data for approved marketing purposes. Clients are responsible for using that information in accordance with applicable laws and their agreements with Open Letter Marketing.
3. How We Use Information
We may use personal information to provide direct mail, list-building, and marketing services • Create and manage customer accounts • Process payments and fulfill orders • Prepare and verify mailing campaigns • Provide proofs, production updates, reporting, and customer support • Respond to inquiries and quote requests • Schedule appointments • Send account, order, and service notifications • Send authorized marketing communications • Improve our website and services • Measure website and advertising performance • Prevent fraud and unauthorized activity • Enforce our agreements • Protect our legal rights • Comply with legal, accounting, tax, and regulatory obligations.
If you begin but do not complete an order, we may temporarily retain shopping-cart or checkout information to maintain website functionality, provide support, and understand checkout performance.
4. Cookies, Analytics, and Advertising
We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our services, measure performance, and improve our marketing.
These technologies may include cookies • Pixels • Tags • Web beacons • Local storage • Analytics and advertising technologies.
We may use providers such as Google, Meta, HubSpot, Microsoft, and similar platforms for website analytics, customer relationship management, advertising, and conversion measurement. These providers may collect information about your interactions with our website in accordance with their own privacy policies.
You may manage cookies through your browser settings and, where available, through our website’s cookie-preference tools. Disabling certain cookies may affect website functionality.
Some privacy laws may treat the disclosure of information through targeted advertising technologies as “sharing” or targeted advertising, even when no money is exchanged. Where required, you may request to opt out through our cookie-preference tools or by contacting us.
5. Email and SMS Communications
We may send service-related communications concerning your account • Orders • Appointments • Mailing campaigns • Payments • Customer support requests.
If you subscribe to marketing communications, request information, download a resource, schedule a consultation, or otherwise authorize us to contact you, we may also send educational content • Company updates • Service information • Promotional offers.
You may unsubscribe from promotional emails by clicking the unsubscribe link in the message. Necessary account, order, and service communications may continue.
If you opt in to SMS or text messages, we may send appointment reminders • Customer support messages • Account and order notifications • Service updates • Promotional or marketing messages.
Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing a product or service. You may opt out by replying STOP or by communicating your request through another reasonable method. For assistance, reply HELP or contact us directly.
Mobile information and SMS opt-in consent will not be sold or shared with third parties for their own marketing purposes. Information may be disclosed to service providers that help us operate our communications program and deliver text messages.
6. How We Disclose Information
We may disclose personal information to service providers and contractors that help us operate our business, including providers of website hosting and e-commerce services • Payment processing • Printing, production, and mailing services • Address verification and data processing • Customer relationship management • Email and SMS communications • Analytics and advertising • Appointment scheduling • Cloud storage • Customer support • Fraud prevention • Legal, accounting, and professional services.
These providers may access information only as reasonably necessary to perform services for us or on our behalf.
We may also disclose information when required by law or legal process • To enforce our agreements • To protect our customers, business, legal rights, or property • To investigate fraud, misuse, or security threats • In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction • With your authorization or consent.
We do not sell website visitors’ or customers’ personal information for money. However, our list-building services may provide clients with access to lawfully sourced consumer or business data as described in Section 2.
Our website may also contain links to third-party websites or services that we do not own or control. We are not responsible for their privacy, security, or content practices.
7. Data Retention
We retain personal information for as long as reasonably necessary to provide our services • Fulfill orders • Support reorders • Maintain business and transaction records • Meet contractual requirements • Comply with legal obligations • Resolve disputes • Enforce our agreements.
Retention periods may vary based on the type of information and the services requested. Mailing lists, artwork, production files, campaign records, account information, and transaction details may be retained for a reasonable period to support customer service, reporting, reorders, dispute resolution, or legal compliance.
When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and technical limitations.
8. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or destruction.
Access is limited to employees, contractors, and service providers who reasonably need the information to perform their responsibilities. However, no electronic transmission or storage system can be guaranteed to be completely secure.
You are responsible for protecting your account credentials and notifying us if you believe your account has been accessed without authorization.
9. Your Privacy Choices and Rights
Depending on where you live and the laws that apply, you may have the right to request access to your personal information • Correct inaccurate information • Request deletion of eligible information • Obtain a portable copy of certain information • Withdraw consent • Restrict or object to certain uses • Opt out of promotional communications • Opt out of certain targeted advertising or data sharing • Appeal a decision concerning a privacy request • Authorize an agent to submit a request for you.
These rights are not absolute and may be subject to legal exceptions. We may need to retain certain information to complete transactions, comply with legal obligations, prevent fraud, maintain business records, or establish and defend legal claims.
To submit a privacy request, contact us using the information below. We may request information reasonably necessary to verify your identity, authority, or relationship to the information involved. We will not unlawfully discriminate against you for exercising an applicable privacy right.
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, if those laws apply to Open Letter Marketing’s handling of their information. These may include rights related to access, correction, deletion, sale, sharing, targeted advertising, and sensitive personal information.
We do not sell website visitors’ or customers’ personal information for money. Certain analytics and advertising activities may be considered “sharing” under California law.
10. Children’s Privacy
Our website and services are intended for businesses and adults and are not directed to children under 18. We do not knowingly collect personal information directly from children under 18. If we learn that a child has provided personal information through our website, we will take reasonable steps to delete it.
Mailing information processed on behalf of a client may incidentally include household or recipient information, but Open Letter Marketing does not intentionally offer its services directly to children.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations. When changes are made, we will revise the Effective Date at the top of this page. Material changes may also be communicated through our website or other appropriate methods.
12. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy request, contact:
Open Letter Marketing90 Glenn Street #2
Lawrence, MA 01843
Email: info@openlettermarketing.com
Phone: 978-269-0245
Website: openlettermarketing.com