🎙️ What does it take to turn family roots in real estate into a thriving wholesaling business?
On this episode of Everything Direct to Seller Marketing, Justin Silverio sits down with Max Cohen, founder of FL Home Buyers, to explore his path from managing rental properties in challenging neighborhoods to building a high-ticket wholesaling business in one of the most competitive markets in the U.S.
🏠📬 Here’s what you’ll learn:
âś… How Max turned a $90k college fund into a real estate investment empire.
âś… Lessons from managing rental properties in tough areas (drive-by shootings included).
✅ Why Max pivoted to direct-to-seller wholesaling—and never looked back.
âś… The power of scaling direct mail campaigns, even in ultra-competitive markets.
✅ How hiring the right sales guy doubled deal sizes—and relieved the stress of negotiating.
Max’s story is a masterclass in taking risks, learning through failure, and scaling smart. Whether you’re just starting or looking to grow your real estate business, this episode is packed with actionable insights and inspiration. 🎧 👉 Listen now and discover how to turn challenges into opportunities for growth!